Pitched and began the execution of a rebrand for The Deep. At the point the project was put on hold, we had narrowed it down to 2 directions (see below).

Led all assets for the overhaul from logo design and brand colors to mockups, creative ideas, and visual strategy.

*Note: Project halted in June of 2022 when The Deep entered a restructuring period.

SAMPLE Logo Iterations


Direction A


BRAND WORDS: bold, gutsy, witty, playful

See the full rebrand pitch deck here (email for permissions)


Direction B


BRAND WORDS: CURIOUS, SMART, EDGY