Pitched and began the execution of a rebrand for The Deep. At the point the project was put on hold, we had narrowed it down to 2 directions (see below).
Led all assets for the overhaul from logo design and brand colors to mockups, creative ideas, and visual strategy.
*Note: Project halted in June of 2022 when The Deep entered a restructuring period.
SAMPLE Logo Iterations
Direction A
BRAND WORDS: bold, gutsy, witty, playful
See the full rebrand pitch deck here (email for permissions)