CONSIDERED RESTWEAR IN MOTION

Evergreen Video for LUNYA

We created this video series to bring a humorous, human lens to our signature brand ethos: “Considered Restwear that feels as good in bed as it looks.” Set in a contemporary home, each vignette followed our muse through candid, unfiltered moments—snoring mid-nap, a less than glamourous wind-down routine, or binging in front of the tv—all while styled in elegant Washable Silk. By pairing elevated product and visuals with relatable moments, the campaign offered a playful, ironic twist on luxury rest—reminding viewers that looking good doesn’t have to mean trying hard.

We simultaneously used this time to update our simpler, more product-focused video content.

AD, CONCEPT: NOELLE MERRIHEW

VIDEO & POST-PRODUCTION: CHASE HENTGES

MODEL: ALYSON VON

HAIR & MAKEUP: NICOLE CHEW

VIDEO ASSIST: GABE MONTERO + HAPPY

PRODUCER: MARIANE ZARATAN

PRODUCTION ASSIST: HALEY JACKSON