LUNYA x LACMA
Art of Rest Collab 2024
For this collaboration, I led the photo and design direction. Being involved in the early ideation phase, I helped shape an artful and elevated campaign, drawing references to Monet and Mondrian's iconic art pieces. The works were integrated across all marketing channels, forming the backbone of our visual identity. The design approach centered around sans serif fonts and thoughtful use of white space—evoking the minimalism of a gallery setting. Throughout execution, I oversaw all assets, providing detailed guidance and final approvals to ensure cohesion across deliverables. Additionally, I led the event collateral for a supporting activation and documented the experience to extend its reach.