MIDSUMMER EUPHORIA

Lunya's Summer Campaign 2024

For this vibrant summer campaign, I led photo and design direction from concept to launch, shaping a visual story that captured the carefree energy of the season. I was closely involved in the initial concepting phase, helping define a playful, movement-rich creative direction. We brought the campaign to life through travel-inspired collages, layered moodboard-style image stacks, and dynamic GIFs to emulate the buzz of midsummer. Our approach leaned into maximalism, drawing bold colors and graphic elements directly from our seasonal prints to energize the design identity. While the campaign imagery anchored our storytelling, we elevated e-commerce assets by incorporating found imagery, like a sun-soaked cocktail scene in the South of France, to further enhance the escapist tone.

AD, PHOTO, & STYLING: NOELLE MERRIHEW

MODEL: ARI FOURNIER

HAIR & MAKEUP: Michelle Mungcal

WARDROBE ASSIST: Kaira Roos

DIGI TECH: Toma Kostygina

1st PHOTO ASSIST: Jules Shearer

2ND PHOTO ASSIST: HANNA SNYDER

PRODUCER: MARIANE ZARATAN