GET BACK TO BED
Valentine's Day 2025
As art director, I led photo and design direction for the launch of Lunya's 2025 Valentine's Day styles and colors. During this moment, we aimed to embrace a bold attitude while layering in seasonal softness. We captured hero imagery on film using direct, on-camera flash to match the cheeky personality of our new knicker styles. In design, we used stacked text treatments to nod to traditional invitations, while playful size shifts and spacing created a sense of flirtation and surprise. The new Frosted Crocus color ran throughout logos and layouts adding a fresh, feminine layer. I oversaw all design assets, ensuring alignment across channels and guiding each deliverable through refinement and approval.