In charge of all photography and design across platforms and mediums.

Managed all aspects of the launch/marketing calendar including both internal (social media, pop-ups, email campaigns, etc.) and external (OOH, guerilla marketing, and partnerships).

Aided in influencer gifting, strategizing specifically on creative packaging and copy to incentivize organic postings.

Created and planned email welcome flow and promo emails before and after launch.

Ensured the website design was optimized for selling.